Mobile already at 50%

by Michael Santoroski on November 12, 2012

I wanted to share some stats from a recent email we did to High School juniors and seniors. It appears that mobile and desktop are now at 50/50. Below is a report from five days after the original send date. We generally see that mobile peaks early on, then desktop catches up later on down the road. We typically see a desktop tail of about 30 days, with the mobile tail only being about 36 hours.

We are sending them to a two-step form, and only tracking when they complete. Mobile users are getting a mobile friendly version.

Let me know what you guys are seeing in the comments, or feel free to ask questions.


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Campus Map–Going Responsive

by Michael Santoroski on October 29, 2012

With the huge growth in smartphones and tablets it is time for our campus map to go responsive. We have embarked on a project with our partner New City Media to replace our Flash based campus map with a new responsive maps based upon HTML5 and CSS3.

Here are some screen shot previews:





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CloudFlare–Dipping my Toes into the Water

April 18, 2012

I started playing with CloudFlare last week, since they promise to “super charge your website.” And would wouldn’t want that, right? Website load and response times has been a bit of an obsession with me lately, and CloudFlare looks like a great way to squeeze some additional marginal performance out of our site. Content Delivery […]

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Facebook Connect + Coldfusion Using the Graph API

September 2, 2011

The new graphapi makes getting Facebook connect super easy, but putting all the pieces together is a little tough. What you need to do is set-up the Facebook connect button, and let it save the cookies for you. From there you can get an access token, required to get information back from the API. You […]

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Drop Dead Simple SMS Notifications with Twilio

July 15, 2011

I have been working to replace our internal SMS notification system with one that was not dependent on our servers, power and applications being up. I found Twilio a while ago, but never had time to play with the service. Long story short, we finally got things up and running this week, and it really […]

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New Features of Our Mobile Site–Coming Soon

April 28, 2011

We are working on add a new (third) row of icons to our mobile home site. Right now they are: Admissions Alumni Majors Awards But, of course this is subject to change. Check out some screen shots below, and hit up the comments link with your feedback. Admissions: Alumni: Majors: Awards:

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Fat Footer is Live

April 12, 2011

Our new Fat Footer went live yesterday afternoon. Check it out at I think it is a huge improvement, and has several features that I have wanted to implement for long time.

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Blog Upgrade

April 9, 2011

Just a quick note to let you know we have upgraded our blog to use Dreamhost’s VPS (Virtual Private Server) service. So far seems to be running much better.

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Video Responses to Facebook questions

April 5, 2011

Roanoke has several Facebook groups for prospective students and a very active group for accepted students.  We have current students help answer questions in these groups.  Lately, there have been lots of questions and my intern was spending lots of time writing lengthy replies. So, we decided to do video responses to their questions.  We […]

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Roanoke is #22 on Top Social Media Colleges list

April 4, 2011

Roanoke College was named to the Top 100 Social Media Colleges list, published by Student Advisor.  We were ranked #22 to be exact and were the only school from Virginia in the top 25. We are in good company with Duke at #18, Brown at #20, Yale at #24 and Dartmouth at #25. Their comments […]

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