From the category archives:

Web Analytics

Fat Footer Moves Forward

by Michael Santoroski on March 29, 2011

I recently talked about doing a Fat Footer on our website. We got the comps back from New City and they look great! Also, I got the XML working for the Google Analytics “Popular Today” feature. I used the GA CFC from RIA Forge by Pete Alexandrou, and it worked perfect. I was able to [...]

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Fat Footer

by Michael Santoroski on March 4, 2011

We are looking at adding a fat footer to roanoke.edu My plan is to add the following content: About the college section, (this is something that I have wanted to add for years) Full address, and links to maps, directions and mobile Admissions phone, e-mail and top links “Popular Today” links from our Google analytics [...]

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Heat Maps, Part II

by Michael Santoroski on November 3, 2007

Our heat maps analysis are in, the home page heat map was not very interesting, it showed over 75% of our traffic going to our Portal. Presumably to check e-mail, class projects, etc. The admissions one, was a bit more interesting, it showed particular interest in Apply and Costs, which we would assume, but is [...]

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Heatmaps

by Michael Santoroski on November 1, 2007

I had looked into this a while ago, but somehow got off track. But I am looking into doing some Heatmap tracking of the links on our website. What is a heatmap? Well it shows what people are clicking on your website in an overlay that uses color coding to show what is “hot and [...]

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Google Anayltics

by Michael Santoroski on October 25, 2007

Just got the go ahead to hire roirevolution.com to do training and consulting with our Google Analytics. Six weeks course, plus 10 hours of consulting for less than $2,000. Hopefully this will help us out with or goals not tracking. Also, might be worth while created some custom reports to track goals, and by-pass Google [...]

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